With a broad background across multiple industries, Tricia has seen firsthand that the most successful companies proactively and deliberately devote time to define their future success. They have a clear North Star that guides everything they do and also recognize that a strategic approach to marketing ensures go-to-market plans are effective and efficient.
Tricia works with CEOs, executive leaders, venture capitalists and equity investors seeking accelerated growth and expanded market share. She helps them identify or re-establish their company’s core purpose to unite stakeholders and create a guide for decision-making.
Retail, packaged goods, technology; B2B or B2C – all require the same analytical framework and strategic approach for reaching success.
Tricia’s Strengths
Generating Deep Customer Understanding to inform company purpose, guide decision making and ensure growth initiatives are grounded in customer insight
Articulating a Clear and Actionable North Star for the organization – a vision for the future with well-defined goals and strategies to achieve it
Developing Brand, Marketing and Go-to-Market Strategies that are in alignment with the company’s North Star and customer understanding - and which deliver growth
Three ways Tricia works with clients
Tricia’s engagements range from fast, high-level and quick-impact advisory sessions to deeper and sustained consulting as an outsourced CMO, depending on her clients’ needs.
Advising
As an advisor, Tricia works closely with a CEO or marketing leader to provide counsel, outside perspective and expertise, act as a sounding board, and/or review a marketing team’s structure, strategy and executions.
Consulting
As a consultant, Tricia works on a project basis to establish a strategic point of view for a company's future, a path to achieve it, and oversight to ensure the organization is successful in getting there.
Leading
As a fractional or interim Chief Marketing Officer, Tricia fills a critical management gap with hands-on leadership of the marketing function and representation of the marketing perspective with the company’s executive team.
“Her focus on creating a high performing team with a customer centric culture was critical in driving for results and exceeding goals.”
